Don't Be Your Industry's Best-Kept Secret
I'll tell your stories. You take the spotlight.
Don't Be Your Industry's Best-Kept Secret
I'll tell your stories. You take the spotlight.
The Problem
The Problem
Your work is exceptional. But no one knows it.
Your work is exceptional. But no one knows it.
You’re too busy building a business to tell its story — or yours
You’re stuck in corporate speak, and the room is falling asleep.
You worry about being called out for bragging.
You’re too busy building a business to tell it’s story — or yours
You’re stuck in corporate speak, and the room is falling asleep.
You worry about being called out for bragging.
You’re not alone.
You’re not alone.
Even the most brilliant leaders struggle to articulate what makes them unforgettable.
Even the most brilliant leaders struggle to articulate what makes them unforgettable.
The Problem
The Problem
Your work is exceptional. But no one knows it.
Your work is exceptional. But no one knows it.
You’re too busy building a business to tell its story — or yours.
You’re stuck in corporate speak, and the room is falling asleep.
You worry about being called out for bragging.
You’re too busy building a business to tell it’s story — or yours
You’re stuck in corporate speak, and the room is falling asleep.
You worry about being called out for bragging.
You’re not alone.
You’re not alone.
Even the most brilliant leaders struggle to articulate what makes them and their businesses unforgettable.
Even the most brilliant leaders struggle to articulate what makes them and their businesses unforgettable.
The Solution
The Solution
The Solution
That's where I come in.
That's where I come in.
That's where I come in.
Hi, I'm Debbie, a former journalist and founder of Atypical Media, a brand strategy and thought leadership content studio.
Hi, I'm Debbie, a former journalist and founder of Atypical Media, a brand strategy and thought leadership content studio.
Hi, I'm Debbie, a former journalist and founder of Atypical Media, a brand strategy and thought leadership content studio.
Whether you're a founder, C-suite leader, or next-gen changemaker, I help you spotlight your strengths through storytelling — so you stand out in a crowded market while staying focused on what you do best.
Whether you're a founder, C-suite leader, or next-gen changemaker, I help you spotlight your strengths through storytelling — so you stand out in a crowded market while staying focused on what you do best.
Whether you're a founder, C-suite leader, or next-gen changemaker, I help you spotlight your strengths through storytelling — so you stand out in a crowded market while staying focused on what you do best.
What I Do
From page to stage, I help you show up with presence and purpose.
From page to stage, I help you show up with presence and purpose.
Executive Branding and Comms Strategy
Your voice is your superpower. I’ll help you find it, refine it and shape it into a powerful story that positions you where you belong — at the top.
Thought Leadership Content
White papers, biographies, speeches, or corporate videos – I turn your big ideas into content that resonates, while you take all the credit.
Keynote Speaking and Moderation
I craft conversations that matter — delivering keynotes and panels with poise, purpose, and the power to shape minds and decisions.
Communications Workshops
I run high-impact, interactive workshops that turn communication skills into life skills. Expect practical tools, real talk and a safe space to stretch.
How It Works
My approach is part strategy, part storytelling, part editorial instinct, honed from 15 years of writing for the world’s leading publications.
Here is how I do it:
How It Works
Our approach is part strategy, part storytelling, part editorial instinct, honed from 15 years of writing for the world’s leading publications. Here is how we do it:
How It Works
My approach is part strategy, part storytelling, part editorial instinct, honed from 15 years of writing for the world’s leading publications.
Here is how I do it:
Step 1: Discovery
I Listen Before I Write
We always start with a conversation — not a cookie-cutter questionnaire. I want to hear your story, your goals, your frustrations, and the language you naturally use. (Yes, you’ll probably say something offhand that becomes your brand tagline.)
Step 2: Strategy
I Distill What Makes You Unmistakably You
I take everything you’ve said, everything you stand for, and everything your audience needs to hear — and shape it into a clear, consistent brand voice and messaging framework that actually sounds like you.
Step 3: Visbility
I Set You Up With A System That Sticks
Don’t love writing? I won’t force you to blog. Better at speaking? Great. I’ll turn voice notes into scroll-stopping posts or keynote speeches. My content strategies work with how you work — not against it.
Step 4: Validation
Show Up, Learn, And Evolve
This isn’t a one-and-done relationship. We'll track what’s landing, what’s gaining traction, and where to improve. Through content reviews, analytics, and strategy check- ins, I'll refine your voice as your influence grows — so you stay relevant, intentional, and always one step ahead.
Step 1: Discovery
I Listen Before I Write
We always start with a conversation — not a cookie-cutter questionnaire. I want to hear your story, your goals, your frustrations, and the language you naturally use. (Yes, you’ll probably say something offhand that becomes your brand tagline.)
Step 2: Strategy
I Distill What Makes You Unmistakably You
I take everything you’ve said, everything you stand for, and everything your audience needs to hear — and shape it into a clear, consistent brand voice and messaging framework that actually sounds like you.
Step 3: Visbility
I Set You Up With A System That Sticks
Don’t love writing? I won’t force you to blog. Better at speaking? Great. I’ll turn voice notes into scroll-stopping posts or keynote speeches. My content strategies work with how you work — not against it.
Step 4: Validation
Show Up, Learn, And Evolve
This isn’t a one-and-done relationship. We'll track what’s landing, what’s gaining traction, and where to improve. Through content reviews, analytics, and strategy check- ins, I'll refine your voice as your influence grows — so you stay relevant, intentional, and always one step ahead.
Step 1: Discovery
I Listen Before I Write
We always start with a conversation — not a cookie-cutter questionnaire. I want to hear your story, your goals, your frustrations, and the language you naturally use. (Yes, you’ll probably say something offhand that becomes your brand tagline.)
Step 2: Strategy
I Distill What Makes You Unmistakably You
I take everything you’ve said, everything you stand for, and everything your audience needs to hear — and shape it into a clear, consistent brand voice and messaging framework that actually sounds like you.
Step 3: Visbility
I Set You Up With A System That Sticks
Don’t love writing? I won’t force you to blog. Better at speaking? Great. I’ll turn voice notes into scroll-stopping posts or keynote speeches. My content strategies work with how you work — not against it.
Step 4: Validation
Show Up, Learn, And Evolve
This isn’t a one-and-done relationship. We'll track what’s landing, what’s gaining traction, and where to improve. Through content reviews, analytics, and strategy check- ins, I'll refine your voice as your influence grows — so you stay relevant, intentional, and always one step ahead.
Why Work With Me
Real Editorial Firepower
I’ve spent 15+ years as a career journalist writing for global media and shaping narratives that move people. Words are my craft — and I bring that same professional precision and storytelling magic to your personal brand.
Access Money Can’t Buy
When we work together, you’re not just hiring a writer — you’re gaining access to my prized network of decision-makers across Asia. I’ll open doors to new ideas, collaborators, and opportunities your competitors only dream of.
I’ve Been On Your Journey
I’ve made bold pivots, launched businesses, and built brands from the ground up — all while raising a family. I know what it takes to be visible, credible, and authentic in every season of our lives and career. I have walked my talk.
Real Editorial Firepower
I’ve spent 15+ years as a career journalist writing for global media and shaping narratives that move people. Words are my craft — and I bring that same professional precision and storytelling magic to your personal brand.
Real Editorial Firepower
When we work together, you’re not just hiring a writer — you’re gaining access to my prized network of decision-makers across Asia. I’ll open doors to new ideas, collaborators, and opportunities your competitors only dream of.
Real Editorial Firepower
I’ve made bold pivots, launched businesses, and built brands from the ground up — all while raising a family. I know what it takes to be visible, credible, and authentic in every season of our lives and career. I have walked my talk.
What you can expect
Don’t just hear it from me — here’s who I’ve worked with, and what they say about the impact we built together.
Don’t just hear it from me — here’s who I’ve worked with, and what they say about the impact we built together.
Debbie worked on a high-impact thought leadership report grounded in market research and emerging consumer insights. She has a sharp editorial eye and ability to translate data into narrative — producing content that reflected regional nuance and sparked meaningful conversations across the hospitality industry.
Wong Ching Yee
Vice President of Communications
APEC Marriott InternationalDebbie brought sharp thinking and infectious energy to our panel on the future of hospitality in Asia. Her thoughtful moderation brought out progressive, big-picture ideas from each speaker while staying grounded in real-world context — balancing local expertise with regional and global relevance effortlessly.
Ben Gregoire
Chair, Foodservice Consultants Society International Asia Pacific Division
Debbie's session on personal branding through strategic storytelling provided meaningful insights that broadened my understanding of the topic. Her unique STICKY framework stood out as a practical and structured approach to content creation on social media, particularly for many of us who are striving to find our own voice.
Yuxin Seow
Delivery Manager
TemusDebbie was incredibly approachable and brought clarity to what can often feel like an overwhelming topic. Through her STICKY framework, she shared digestible and actionable tips that helped us cut through the noise and better define our unique voice. Her own journey was deeply inspiring, and I only wish we had more time with her!
Blanche Lim
Senior Manager
Communications & Content SGTech
Debbie worked on a high-impact thought leadership report grounded in market research and emerging consumer insights. She has a sharp editorial eye and ability to translate data into narrative — producing content that reflected regional nuance and sparked meaningful conversations across the hospitality industry.
Wong Ching Yee
Vice President of Communications, APEC, Marriott International
Debbie brought sharp thinking and infectious energy to our panel on the future of hospitality in Asia. Her thoughtful moderation brought out progressive, big-picture ideas from each speaker while staying grounded in real-world context — balancing local expertise with regional and global relevance effortlessly.
Ben Gregoire
Chair, Foodservice Consultants Society International Asia Pacific Division
Debbie's session on personal branding through strategic storytelling provided meaningful insights that broadened my understanding of the topic. Her unique STICKY framework stood out as a practical and structured approach to content creation on social media, particularly for many of us who are striving to find our own voice.
Yuxin Seow
Delivery Manager, Temus
Debbie was incredibly approachable and brought clarity to what can often feel like an overwhelming topic. Through her STICKY framework, she shared digestible and actionable tips that helped us cut through the noise and better define our unique voice. Her own journey was deeply inspiring, and I only wish we had more time with her!
Blanche Lim
Senior Manager, Communications & Content, SGTech
Debbie worked on a high-impact thought leadership report grounded in market research and emerging consumer insights. She has a sharp editorial eye and ability to translate data into narrative — producing content that reflected regional nuance and sparked meaningful conversations across the hospitality industry.
Wong Ching Yee
Vice President of Communications, APEC, Marriott International
Debbie brought sharp thinking and infectious energy to our panel on the future of hospitality in Asia. Her thoughtful moderation brought out progressive, big-picture ideas from each speaker while staying grounded in real-world context — balancing local expertise with regional and global relevance effortlessly.
Ben Gregoire
Chair, Foodservice Consultants Society International Asia Pacific Division
Debbie's session on personal branding through strategic storytelling provided meaningful insights that broadened my understanding of the topic. Her unique STICKY framework stood out as a practical and structured approach to content creation on social media, particularly for many of us who are striving to find our own voice.
Yuxin Seow
Delivery Manager, Temus
Debbie was incredibly approachable and brought clarity to what can often feel like an overwhelming topic. Through her STICKY framework, she shared digestible and actionable tips that helped us cut through the noise and better define our unique voice. Her own journey was deeply inspiring, and I only wish we had more time with her!
Blanche Lim
Senior Manager, Communications & Content, SGTech
Debbie worked on a high-impact thought leadership report grounded in market research and emerging consumer insights. She has a sharp editorial eye and ability to translate data into narrative — producing content that reflected regional nuance and sparked meaningful conversations across the hospitality industry.
Wong Ching Yee
Vice President of Communications, APEC, Marriott International
Debbie brought sharp thinking and infectious energy to our panel on the future of hospitality in Asia. Her thoughtful moderation brought out progressive, big-picture ideas from each speaker while staying grounded in real-world context — balancing local expertise with regional and global relevance effortlessly.
Ben Gregoire
Chair, Foodservice Consultants Society International Asia Pacific Division
Debbie's session on personal branding through strategic storytelling provided meaningful insights that broadened my understanding of the topic. Her unique STICKY framework stood out as a practical and structured approach to content creation on social media, particularly for many of us who are striving to find our own voice.
Yuxin Seow
Delivery Manager, Temus
Debbie was incredibly approachable and brought clarity to what can often feel like an overwhelming topic. Through her STICKY framework, she shared digestible and actionable tips that helped us cut through the noise and better define our unique voice. Her own journey was deeply inspiring, and I only wish we had more time with her!
Blanche Lim
Senior Manager, Communications & Content, SGTech
Debbie worked on a high-impact thought leadership report grounded in market research and emerging consumer insights. She has a sharp editorial eye and ability to translate data into narrative — producing content that reflected regional nuance and sparked meaningful conversations across the hospitality industry.
Wong Ching Yee
Vice President of Communications, APEC, Marriott International
Debbie brought sharp thinking and infectious energy to our panel on the future of hospitality in Asia. Her thoughtful moderation brought out progressive, big-picture ideas from each speaker while staying grounded in real-world context — balancing local expertise with regional and global relevance effortlessly.
Ben Gregoire
Chair, Foodservice Consultants Society International Asia Pacific Division
Debbie's session on personal branding through strategic storytelling provided meaningful insights that broadened my understanding of the topic. Her unique STICKY framework stood out as a practical and structured approach to content creation on social media, particularly for many of us who are striving to find our own voice.
Yuxin Seow
Delivery Manager, Temus
Debbie was incredibly approachable and brought clarity to what can often feel like an overwhelming topic. Through her STICKY framework, she shared digestible and actionable tips that helped us cut through the noise and better define our unique voice. Her own journey was deeply inspiring, and I only wish we had more time with her!
Blanche Lim
Senior Manager, Communications & Content, SGTech
Debbie worked on a high-impact thought leadership report grounded in market research and emerging consumer insights. She has a sharp editorial eye and ability to translate data into narrative — producing content that reflected regional nuance and sparked meaningful conversations across the hospitality industry.
Wong Ching Yee
Vice President of Communications, APEC, Marriott International
Debbie brought sharp thinking and infectious energy to our panel on the future of hospitality in Asia. Her thoughtful moderation brought out progressive, big-picture ideas from each speaker while staying grounded in real-world context — balancing local expertise with regional and global relevance effortlessly.
Ben Gregoire
Chair, Foodservice Consultants Society International Asia Pacific Division
Debbie's session on personal branding through strategic storytelling provided meaningful insights that broadened my understanding of the topic. Her unique STICKY framework stood out as a practical and structured approach to content creation on social media, particularly for many of us who are striving to find our own voice.
Yuxin Seow
Delivery Manager, Temus
Debbie was incredibly approachable and brought clarity to what can often feel like an overwhelming topic. Through her STICKY framework, she shared digestible and actionable tips that helped us cut through the noise and better define our unique voice. Her own journey was deeply inspiring, and I only wish we had more time with her!
Blanche Lim
Senior Manager, Communications & Content, SGTech
Debbie worked on a high-impact thought leadership report grounded in market research and emerging consumer insights. She has a sharp editorial eye and ability to translate data into narrative — producing content that reflected regional nuance and sparked meaningful conversations across the hospitality industry.
Wong Ching Yee
Vice President of Communications, APEC, Marriott International
Debbie brought sharp thinking and infectious energy to our panel on the future of hospitality in Asia. Her thoughtful moderation brought out progressive, big-picture ideas from each speaker while staying grounded in real-world context — balancing local expertise with regional and global relevance effortlessly.
Ben Gregoire
Chair, Foodservice Consultants Society International Asia Pacific Division
Debbie's session on personal branding through strategic storytelling provided meaningful insights that broadened my understanding of the topic. Her unique STICKY framework stood out as a practical and structured approach to content creation on social media, particularly for many of us who are striving to find our own voice.
Yuxin Seow
Delivery Manager, Temus
Debbie was incredibly approachable and brought clarity to what can often feel like an overwhelming topic. Through her STICKY framework, she shared digestible and actionable tips that helped us cut through the noise and better define our unique voice. Her own journey was deeply inspiring, and I only wish we had more time with her!
Blanche Lim
Senior Manager, Communications & Content, SGTech
Debbie worked on a high-impact thought leadership report grounded in market research and emerging consumer insights. She has a sharp editorial eye and ability to translate data into narrative — producing content that reflected regional nuance and sparked meaningful conversations across the hospitality industry.
Wong Ching Yee
Vice President of Communications, APEC, Marriott International
Debbie brought sharp thinking and infectious energy to our panel on the future of hospitality in Asia. Her thoughtful moderation brought out progressive, big-picture ideas from each speaker while staying grounded in real-world context — balancing local expertise with regional and global relevance effortlessly.
Ben Gregoire
Chair, Foodservice Consultants Society International Asia Pacific Division
Debbie's session on personal branding through strategic storytelling provided meaningful insights that broadened my understanding of the topic. Her unique STICKY framework stood out as a practical and structured approach to content creation on social media, particularly for many of us who are striving to find our own voice.
Yuxin Seow
Delivery Manager, Temus
Debbie was incredibly approachable and brought clarity to what can often feel like an overwhelming topic. Through her STICKY framework, she shared digestible and actionable tips that helped us cut through the noise and better define our unique voice. Her own journey was deeply inspiring, and I only wish we had more time with her!
Blanche Lim
Senior Manager, Communications & Content, SGTech
Debbie worked on a high-impact thought leadership report grounded in market research and emerging consumer insights. She has a sharp editorial eye and ability to translate data into narrative — producing content that reflected regional nuance and sparked meaningful conversations across the hospitality industry.
Wong Ching Yee
Vice President of Communications, APEC, Marriott International
Debbie brought sharp thinking and infectious energy to our panel on the future of hospitality in Asia. Her thoughtful moderation brought out progressive, big-picture ideas from each speaker while staying grounded in real-world context — balancing local expertise with regional and global relevance effortlessly.
Ben Gregoire
Chair, Foodservice Consultants Society International Asia Pacific Division
Debbie's session on personal branding through strategic storytelling provided meaningful insights that broadened my understanding of the topic. Her unique STICKY framework stood out as a practical and structured approach to content creation on social media, particularly for many of us who are striving to find our own voice.
Yuxin Seow
Delivery Manager, Temus
Debbie was incredibly approachable and brought clarity to what can often feel like an overwhelming topic. Through her STICKY framework, she shared digestible and actionable tips that helped us cut through the noise and better define our unique voice. Her own journey was deeply inspiring, and I only wish we had more time with her!
Blanche Lim
Senior Manager, Communications & Content, SGTech
Atypical Asia
Atypical Asia
Atypical Asia
Atypical Asia is our dispatch from the frontlines — a gutsy little newsletter (and soon, podcast) spotlighting the rebels and rulebreakers rewriting the global narrative on modern Asia.
Atypical Asia is our dispatch from the frontlines — a gutsy little newsletter (and soon, podcast) spotlighting the rebels and rulebreakers rewriting the global narrative on modern Asia.
Atypical Asia is our dispatch from the frontlines — a gutsy little newsletter (and soon, podcast) spotlighting the rebels and rulebreakers rewriting the global narrative on modern Asia.
Sound like your kind of stories?
Sound like your kind of stories?
Sound like your kind of stories?
Frequently Asked Questions
Who are you and why should I listen to you?
This must be expensive, right?
I’m swamped. How much of this do I actually have to do myself?
We already have a marketing team but I would still love to work with you. Where do you fit in?
What if I hate everything you write?
Where do I sign up?
Frequently Asked Questions
Who are you and why should I listen to you?
This must be expensive, right?
I’m swamped. How much of this do I actually have to do myself?
We already have a marketing team but I would still love to work with you. Where do you fit in?
What if I hate everything you write?
Where do I sign up?
Frequently Asked Questions
Who are you and why should I listen to you?
This must be expensive, right?
I’m swamped. How much of this do I actually have to do myself?
We already have a marketing team but I would still love to work with you. Where do you fit in?
What if I hate everything you write?
Where do I sign up?